Rebuild / 3D E-commerce / Immersive UI

Drake Related

Rebuilding Drake Related, Pixel for Pixel

Drake Related is one of the strangest commerce experiences online, in the best way: an explorable 3D house where you wander through rooms and shop whatever's sitting inside them. The décor is the catalogue. We rebuilt it in Webflow, room for room, same isometric look, same hover-to-shop interactions, same explorable feel, on a platform nobody would ever pick for a job like this.

Overview

This one was for us. We wanted to find our own ceiling, not serve a client, and we measured the result against the original with no mercy. Three rooms, every object mapped to a live product, the whole thing shipped on Webflow Ecommerce.

The problem we set ourselves

drakerelated.com sets a high bar. Cinematic isometric rooms, atmospheric lighting, objects you find by exploring rather than scrolling. The official site builds that world out of pre-rendered isometric imagery instead of a live engine, which happens to be exactly the technique we live in. So the question was simple to state and hard to answer: could we hit that quality on Webflow, a platform no one connects to immersive commerce, and have the result survive a side-by-side with the source.

Three things had to land at once. The look, with rooms, lighting, and composition reproduced to the source standard. The interface, translating a spatial, game-like way of moving through a space into something that behaves on a standard web stack yet still feels like a place you step into. And the seam between exploring a room and buying an object, joined so cleanly that the join never shows.

How we approached it

The room art copies the original's method. Pre-rendered isometric scenes, interactive hotspots dropped precisely onto the objects. That keeps every room at full cinematic quality on any device, loading fast, holding each product exactly where the composition put it.

We split the experience deliberately. Rooms stay dark and atmospheric, doing the work of pulling you in and building the want. Tap an object and the scene drops away to a clean, bright product page. The original draws that same line between discovery and purchase, and we kept it. One surface seduces, the other sells, and neither blurs into the other.

The store itself is plain native Webflow Ecommerce. That was the point. Let the expressive layer chase atmosphere all it wants, and let cart, product pages, quantities, and checkout sit on infrastructure that already knows how to do the boring, critical parts. Spend the effort where a visitor will see it. Leave the plumbing alone.

What Shipped

A fully shoppable world. Three rooms to explore, every object clickable, every click hooked to a working store.

  • Three themed rooms: Studio, Lounge, and Bedroom, each with its own palette, lighting, and mood, the way the original gives every room a character.
  • Interactive object hotspots: Subtle pulsing markers and on-hover product labels that ask for a click without cluttering the scene.
  • Object-to-product mapping: Every visible item, a basketball, a hoodie, a lamp, links to its own product page.
  • Native Webflow product pages: Clean, bright detail views with imagery, price, description, and add-to-cart, set apart on purpose from the room aesthetic.
  • Persistent cart and checkout: A slide-in cart with quantity controls and a live subtotal that follows you room to room on Webflow Ecommerce.
  • Room-to-room navigation: A fixed top menu and directional arrows move you between spaces while the cart holds its state.
  • Responsive scene rendering: High-fidelity isometric art that stays sharp and quick across screen sizes.
Drake Related

Turn Your Store Into a Place

We rebuilt one of the web's most distinctive commerce experiences to find out whether the technique survives the move to Webflow. It does. And it's ready the day a product deserves a space to be explored instead of a page to be scrolled.

SEE ALSO

Other projects from our lab

Cyberpunk Redone Mockup
VISUAL / UI / TERMINAL

Cyberpunk Redone

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Fallout Terminal Mockup
VISUAL / UI / TERMINAL

Fallout Terminal

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Drake Rebuild Mockup
3D / SPACIAL EXPERIENCE / E-COMMERCE

Drake Related

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

UK Flag
English